Professional Experience

Kamala Harris For President, Wisconsin Democrats Coordinated Campaign

Deputy Digital Director

• Managed organic growth of Kamala for WI social media vertical to 12k followers, 2 million impressions, and 8% engagement.

• Managed staff and work products, including social media production review from start to finish, calendaring, fielding incoming requests, approvals, scheduling, and reporting.

• Led vertical influencer growth to 55 active participants (without budget), generating $1.4 million in earned media impressions.

• Facilitated a $22,000 paid influencer fellowship to engage creators to mobilize hard-to-reach audiences.

• Cultivated relationships with key creators and ensuring their content reflects the campaign's key messaging

• Designed tracking system for instate principal trips and led digital team’s coverage to ensure substantial digital time

Planned Parenthood of Wisconsin / Planned Parenthood Advocates of Wisconsin

Digital Communications Strategist
Digital Communications Specialist

• Led digital advertising and social-media influencer programs including concept and creative development, audience targeting, content testing, and implementation. 

• Built digital advertising program from entirely outsourced to internal departmental capacity

• Managed project staff and $350,000 digital ad campaigns during the 2022 midterm election gathering 53.1 million views.

• Executed digital strategies on ten social media accounts, two websites, and email to drive public policy, voter engagement, and elect representatives - including 12 election cycles. 

• Spearheaded multimedia production, graphic design, and digital organizing using internal and external collaborators. 

• Cooperated with the Planned Parenthood Federation of America to coordinate national narrative into state-level goals. 

• Tracked and analyzed digital metrics to measure success and identify key lessons from campaigns and projects.

MarkPochow Creative

Content Creator - Education Dynamics / Post University

• Produced, filmed, and edited short-form videos for TikTok, Instagram, and Facebook to highlight graduate school topics.

Political Video Correspondent - Courier / UpNorthNews

• Produced, filmed, and edited two weekly short-form videos for TikTok, Instagram, and Facebook to highlight Wisconsin political news articles.

Video Producer / YouTuber

• Conceptualize, plan, produce, edit, and publish online videos on youtube.com/MarkPochow to a total of 740K views.

• Create digital assets, including photography, to establish a brand presence, including social media content. 

• Research trends and use analytics to adjust content for target audiences and inform digital marketing strategies.

Kallidoscope Photography

Second Photographer

• Provide backup by shooting secondary angles and alternate moments for over 20 weddings a year. 

• Arrange and photograph subjects and large groups. 

• Test lighting setups and scout for shooting locations.

NeoCloud Marketing

Manager of Social Media & Email Marketing

• Create, execute, and consult with our clients in the areas of social media and email marketing

• Analyze trends in clients' industries and identify opportunities to engage the audience accordingly 

• Give presentations on social media and email marketing as an Authorized Local Expert for Constant Contacts

EDUCATION

Marquette University | Milwaukee WI
Bachelors of Science in Biomedical Engineering, Marketing

Professional Certifications

PRIORITIES USA
Digital Advertising Certification                  

WISCONSIN LGBT CHAMBER OF COMMERCE
Business Leadership Academy

Skills

• G Suite & Adwords

• Meta & Snapchat Ads

• Adobe CC (Illustrator, InDesign, Photoshop, Lightroom, Premier Pro, After Effects)

• Final Cut Pro X/Motion

Publications

NEW YORK TIMES
POCHOWSKI M. VIDEOGRAPHER. “WOMEN’S MARCH 2.0: SCENES OF A PROTEST”. 2018 JAN 20